Peeking into a Boutique with Exclusive Designs for Bags and Clothing
The Parisian fashion brand, Chanel, has opened a new boutique in Seoul, South Korea. Located in the Cheongdam-dong area, this boutique is Chanel's 10th and the most luxurious in South Korea. Not only in terms of size and grandeur, but this new boutique in Seoul also boasts a distinctive design that offers exclusive services. What does it look like? Let's take a glimpse of the luxury and grandeur of Chanel's new boutique in Seoul!
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From the outside, it appears simple but exudes modernity in minimalist architectural style. Its facade is all-black with materials of lava stone and dark-colored glass. Peter Marino is the mastermind behind all this grandeur, the architect appointed to handle the construction of Chanel's 10th boutique. In designing this tenth Chanel boutique, Marino drew inspiration from the characteristics of the fashion house as well as the apartment of the label's founder, Gabrielle Chanel.
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Upon entering the boutique, you'll feel like you're in an art gallery. The interior maintains an elegant minimalism through a monochromatic black and white palette. Subtle shades of gray underlie the boutique's floor, where mannequins dressed in elegant and exclusive fashion poses stand, resembling a "real-life" Chanel fashion installation.
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The boutique's walls further pamper the visual senses by displaying 31 collections of modern art chosen personally by the architect. Each piece represents the identity of the Chanel fashion house. For example, the work of Paola Pivi shines in a composition of gold beads and pearls specially created for this boutique. Korean artists like Lee Bul, Ik-Joong Kang, and Lee Ufan, who created the Line Series, also contribute to enliven the entire space of this French label.
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The fashion shopping journey at Chanel in South Korea starts with a range of ready-to-wear clothing and the latest collection of accessories, occupying the first to third floors. Customers can also find Chanel's iconic bag collections, leather goods, watches, and premium jewelry collections.
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The fourth floor is specially allocated as a VIP area, allowing visitors to enjoy privacy while trying on their favorite Chanel fine jewelry. The two floors above it, all the way to the rooftop, serve as special exhibition spaces and fashion house events. Therefore, areas accessible to visitors are only from the first to the fourth floors.
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