For Entrepreneurs, 8 Effective Ways to Design a Business Sign for Your New Business Place!
For those of you who want to start your own business with an office in urban areas, there are several things to consider. Having a business office is not just a workplace for you and your employees, but also a place for meetings with clients. Therefore, marketing techniques are essential for you to implement. One marketing technique in designing an office is the signage.
In designing a signage, you can't do it haphazardly. Signage is one of the ways for visitors to recognize your business and attract the attention of the general public. The more attractive the signage, the more likely readers will be interested in visiting or remembering it. Signage design itself must be effective and efficient as it is a part of your business marketing. So, follow these steps in designing your signage.
1. Size of the nameplate
Before designing a nameplate, the first thing to consider is the size of the nameplate. Understanding the dimensions of the nameplate is essential because it will impact the content and images on it. In addition to the design, the size of the nameplate and its contents should comply with local regulations. If the nameplate is intended for commercial purposes, it can have a significant impact if it's large, but budget considerations should also be taken into account.
2. Location of the nameplate
The placement of the nameplate also influences the design that will be created. Whether the nameplate faces both directions on the street or is located at the front of the building can affect its design. While the design itself may be similar, the finishing may differ. The location can also dictate the height of the nameplate. The height of the nameplate is often regulated by local ordinances and must comply with relevant laws and regulations.
3. A simple and easy-to-read layout
LESS IS MORE. The simpler the design, the more effectively it conveys the message. Furthermore, a straightforward layout makes it easier for the intended message to be conveyed within seconds. If you want to convey information on a nameplate, write it as succinctly as possible with a user-friendly layout.
4. The simple background
The use of a background can have various effects on elements. If the background is simple, it won't interfere with the appearance of images, logos, or text on the board. However, the background should not be overly plain either, as it can make the nameplate appear empty and unappealing to the reader.
5. The text and fonts used.
The font used on a nameplate should not only be easy to read but also eye-catching. Avoid using overly formal fonts if they don't align with the nature of your business. Pay attention not only to the font style but also to other factors like letter thickness, color, slant, and uppercase versus lowercase letters. Sometimes, a simple typo can lead to misunderstandings. Also, consider letter and word spacing to ensure clarity and readability.
6. Color contrast in design.
The higher the contrast between text and its background, the easier it is to read. The combination of different colors should be carefully considered, as not all colors work well together. Some primary colors commonly used for nameplates are red, blue, yellow, as well as neutral colors like black and white.
7. Images on the nameplate
Incorporating an image into a nameplate can attract the reader's attention to the sign. Of course, the image should also reflect your company's identity. Beyond just the image, framing around the nameplate can also help direct people's focus towards the sign.
8. Balanced logo image on the board
A nameplate that incorporates a company logo in its design should be balanced with various other elements on the nameplate. The logo doesn't need to be too large or too small. Ensure that the image placed alongside the logo doesn't collide, so it remains clear and meaningful to the reader. If you intend to use the smallest logo size, the most comfortable size to view is typically 1/8 of the nameplate's size
source: leapinnovation | identitypr
